Paula Scher: Master of Design

Paula Scher is one of the most acclaimed graphic designers in the world. She has been a principal in the New York office of the  international design consultancy Pentagram since 1991, where she has designed identity systems, environmental graphics, packaging and publications for a wide range of clients that includes and is not limited to, the Public Theater, the Museum of Modern Art, the High Line, the Metropolitan Opera, the United States Holocaust Museum, Tiffany & Co., Citibank and Microsoft. Scher has been the recipient of hundreds of industry honors including the National Design Award and the American Institute of Graphic Arts medal. She is an established artist exhibiting worldwide, and her designs are in the permanent collections of the Museum of Modern Art, the Cooper Hewitt National Design Museum, the Library of Congress, the Victoria and Albert Museum, and other institutions. Scher is the author of many books including and not limited to Paula Scher: Twenty-Five Years at the Public: A Love Story (2020),  Paula Scher: MAPS (2011), and Make It Bigger: (illustrated monograph on the design process and work of Paula Scher) (2005). Her #HealthDesign projects have included Period Equity,  Planned Parenthood, and Square Peg Round Hole. A must watch documentary on Scher and her work can be seen in the Netflix series “Abstract: The Art of Design.”